Online Stores/E-Retailing Business Analysis

VST offers in-depth analysis on e-retailing services that will help develop and promote your online store. VST combines its standard approaches with best practices drawn from the vast experience it has gained from partnering clients in similar engagements. This ensures that broad level understanding of our client's business requirements and interest and its impact on the ROI. Equipped with market insights, content and technical expertise, we can perform an analysis of the current trends and makes forecasts on the basis of market behavior.

 

Some of the key segments VST specializes are:


Market based analysis

It gives the retailer an insight into the right number of stock in a particular category. The objective is to achieve maximum profitability from a category; too few categories would mean that the customer is not provided with adequate choice, and too many would mean that the categories are cannibalizing each other. It goes without saying that effective category management is vital for a retailer's survival in this market. This helps in effective search management.

VST has successfully cleaned up the client database of 30+ million records on major categories like

  • Health & Beauty
  • Fashion
  • Sports & Outdoors
  • Food & Beverage
  • Pet & Supply

Product Recommendation and Updation

Usually there are 3 different angles to exploit when setting up recommendation engine: natural product affinities, customer's affinities and preferences, peer dynamics and wisdom of the crowds. VST uses these data to prepare the data list of recommendations that can be displayed under "Related Items or Inspired by your browsing".

On the Product Updation, we analyze the data that is not common for different retail companies. We find out the products that are sold on competitor websites and help add the same so that it contributes to improve the business and product line. Further, we verify and clean-up the existing product line-up with updated information like

  • SKU &MPN Number
  • Product Description
  • Color
  • Specification

Cataloging

A catalog can help you increase sales. It is common for companies to use catalog software as well as the resources and expertise of a professional print shop, but doing so can be expensive. With high-quality images, word-processing software and a reliable color printer, you can create your printable retail sales catalog. In order to offer the printable catalog online for customers to view and print. This process involves selection of appropriate images as per the product description, clean-up the images and increase their resolution (if required.) Arrange them in the order required and finally convert them into online printable media.

Cataloging for Accessory Identification and Up-sell, this helps consumers compare the right products or accessories for different products or related products from the productís range. Also helps in understanding across product lines to identify the right accessories and related products.


Image Optimization

This process involves selection of appropriate images as per the product description, clean-up the images and increase their resolution (if required.) Arrange them in the order required and finally convert them into online printable media.

Cataloging for Accessory Identification and Up-sell, this helps consumers compare the right products or accessories for different products or related products from the product' s range. Also helps in understanding across product lines to identify the right accessories and related products.

  • Color Correction
  • Masking Images
  • Watermarking / Signature- Post Processing
  • Re-touching, Cleaning, Cloning and Re-sizing of images
  • Image Bordering and Cropping
  • Removing Objects, Background, Persons
  • Image Enhancements with Effects
  • Image Brighten, Lighten, Darken, Contrast improvements